New & Best Sellers
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Fruit Punch
Classic red energy, but make it effortless. 🍒 Fruit Punch is a bold, vivid cherry red with cool undertones — juicy, playful, giving full Fruit Punch realness. Goes on glossy, fades into a vivid cherry stain that stays. Squalane replenishes. Guava + Lychee Extracts...- $2.70
$9.00- $2.70
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Medium Dark 130 N
💧 Built for every skin tone. The Pretty Fresh Hyaluronic Hydrating Foundation is a water-based formula that delivers light-to-medium buildable coverage with a skin-like natural finish — no mask effect, just smooth, even, hydrated skin. 42 shades. ✓ 100% Vegan & Cruelty-Free- $4.80
$16.00- $4.80
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Light 8
🌿 Skin care meets coverage. The Pretty Fresh Tinted Foundation Balm melts into skin with a velvety-smooth balm texture, delivering light-to-medium buildable coverage and a fresh, skin-like finish. Feels nourishing — never heavy. Just comfortable, easy skin. ✓ 100% Vegan & Cruelty-Free- $4.20
$14.00- $4.20
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Experiment 626
Cute and fluffy? More like cute and glossy. This sheer coral red shade comes in the most adorable popsicle packaging with a juicy passion fruit flavor you'll be obsessed with. Infused with Hyaluronic Acid, Kakadu Plum, Sweet Cherry Oil, and Japanese Sumac for a...- $3.60
$12.00- $3.60
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Medium Dark 147 W
💧 Built for every skin tone. The Pretty Fresh Hyaluronic Hydrating Foundation is a water-based formula that delivers light-to-medium buildable coverage with a skin-like natural finish — no mask effect, just smooth, even, hydrated skin. 42 shades. ✓ 100% Vegan & Cruelty-Free- $4.80
$16.00- $4.80
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A Little Dramatic
Go big. Obviously. 🌟 A Little Dramatic is a bold, high-impact hot pink with a striking magenta-red undertone — fearless color that goes on glossy and fades into a vivid, lasting stain. This is not a whisper. Squalane hydrates. Guava + Lychee Extracts nourish....- $2.70
$9.00- $2.70
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Dark 157 W
💧 Built for every skin tone. The Pretty Fresh Hyaluronic Hydrating Foundation is a water-based formula that delivers light-to-medium buildable coverage with a skin-like natural finish — no mask effect, just smooth, even, hydrated skin. 42 shades. ✓ 100% Vegan & Cruelty-Free- $4.80
$16.00- $4.80
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Yeehaw
Round up your lip look. This sheer coral shade packs pink, gold, and silver pinpoints of pearl for a multi-dimensional shimmer that's pure main character energy. Infused with Hyaluronic Acid, Kakadu Plum, Sweet Cherry Oil, and Japanese Sumac for a hydrating, full-gloss finish. 🌟💋- $3.00
$10.00- $3.00
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Good Shift
The best shifts in the business. 🔄 Good Shift packs three bestselling Chrome Crème Gel Liners: Wild Idea (lime→teal), Ventura Blvd (cobalt→purple), and Actin' Up (purple→bronze→green). Built for the ones obsessed with color that moves — waterproof, 18HR, always shifting.✓ 100% Vegan & Cruelty-Free- $6.00
$20.00- $6.00
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ColourPopSockets
Meet the ColourPopSockets Grip! We teamed up with our besties at PopSockets to create this custom magnetic lip holder so you can bring your HydraPop Glossy Lip Stain anywhere, on any MagSafe phone case. Featuring our iconic heart-shaped packaging, this exclusive PopSockets Grip is...- $6.00
$20.00- $6.00
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Deep Dark 185 W
💧 Built for every skin tone. The Pretty Fresh Hyaluronic Hydrating Foundation is a water-based formula that delivers light-to-medium buildable coverage with a skin-like natural finish — no mask effect, just smooth, even, hydrated skin. 42 shades. ✓ 100% Vegan & Cruelty-Free- $4.80
$16.00- $4.80
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Surfer Vibes
Hang loose and pucker up. This sheer hot pink gloss is packed in adorable popsicle packaging and delivers a tropical guava flavor that's impossible to put down. Infused with Hyaluronic Acid, Kakadu Plum, Sweet Cherry Oil, and Japanese Sumac for luminous, hydrated lips. Ohana...- $3.60
$12.00- $3.60
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Wine n' Dine
Make it a night. ✨ Wine n' Dine is a warm cranberry with a rich pearl shimmer — deep, glowing, and completely obsession-worthy. Buildable + blendable, ultra-pigmented, 8-hour wear. Hydrating formula.✓ 100% Vegan & Cruelty-Free- $3.00
$10.00- $3.00
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Dark 155 W
💧 Built for every skin tone. The Pretty Fresh Hyaluronic Hydrating Foundation is a water-based formula that delivers light-to-medium buildable coverage with a skin-like natural finish — no mask effect, just smooth, even, hydrated skin. 42 shades. ✓ 100% Vegan & Cruelty-Free- $4.80
$16.00- $4.80
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Minted
Liquid gold, pressed into powder. Minted's warm, ultra-fine gold delivers a bright metallic luminosity that looks like a filter and wears like a dream. Our Pressed Powder Highlighter is silky, buttery-soft, and insanely reflective. The formula feels creamy, applies super smoothly, and blends evenly...- $3.60
$12.00- $3.60
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Ignite
Lit. Ignite is a golden bronze Lite Stix — creamy, dreamy formula glides on effortlessly and builds to your perfect glow. Weightless finish plays well when layered and won't disturb your base. Swipe, blend, glow.✓ 100% Vegan & Cruelty-Free- $3.00
$10.00- $3.00
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It’s a Look
That's it. That's the look. It's a Look is a warm pink Instant Crush Lip & Cheek Balm that melts into skin for a wash of buildable, dewy colour. Tap onto lips and cheeks for an effortless monochromatic look — long-lasting, weightless, impossibly glowy....- $3.00
$10.00- $3.00
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Peep This
Soft, sweet, and completely in charge. This sheer pink shade has the most dreamy baby blue pinpoints of pearl that give your lips an unexpected, cool-girl twist. Infused with Hyaluronic Acid, Kakadu Plum, Sweet Cherry Oil, and Japanese Sumac for ultra-hydrated, pillowy lips. 💙✨- $3.00
$10.00- $3.00
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Medium Dark 148 N
💧 Built for every skin tone. The Pretty Fresh Hyaluronic Hydrating Foundation is a water-based formula that delivers light-to-medium buildable coverage with a skin-like natural finish — no mask effect, just smooth, even, hydrated skin. 42 shades. ✓ 100% Vegan & Cruelty-Free- $4.80
$16.00- $4.80
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Deep Dark 190 W
💧 Built for every skin tone. The Pretty Fresh Hyaluronic Hydrating Foundation is a water-based formula that delivers light-to-medium buildable coverage with a skin-like natural finish — no mask effect, just smooth, even, hydrated skin. 42 shades. ✓ 100% Vegan & Cruelty-Free- $4.80
$16.00- $4.80
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